Luxury Travel Report by EliteVoyage, 2025 (ENG) - Report - Page 10
Luxury Travel Report 2025
WHAT IS
LUXURY IN TRAVEL?
We asked 12 travel industry leaders how they define luxury in travel now and how
they think it will change in the future
“My view of luxury is centred around personalisation, meaningful experiences,
innovation, cultural connection and setting new standards rather than just
traditional opulence.”
Harun Dursun, Managing Director, Jumeirah Marsa Al Arab
“For me, luxury comes down to three things. First, hyper-personalisation, so each
guest feels their stay was designed just for them. Second, creating moments they
will talk about and remember for years. And third, delivering it all while having
sustainability in mind.”
Amila Handunwala, General Manager, W Maldives
“Emirates defines luxury in travel not simply by opulence, but by bringing seamless
travel both on ground and on board. Looking ahead, we believe luxury in travel
will become even more individualised, immersive and inclusive. Sustainability will
also play a critical role: true luxury will mean traveling responsibly, with minimal
environmental impact but no compromise on comfort or experience. In short, the
future of luxury travel lies at the intersection of innovation, customer experience
and exclusivity.”
Bořivoj Trejbal, Area Manager, Czech Republic, at Emirates
“At Mandarin Oriental, we believe true luxury today is defined by authenticity,
personalisation, and time well spent. Our guests, including Czech travellers,
increasingly value experiences that are curated around their individual passions,
from private wellness rituals and exclusive dining encounters to bespoke
cultural discoveries. We see luxury evolving even further towards conscious and
transformative travel. In short, the future of luxury travel is about creating experiences
that are as unique as the individual guest.”
Timo Bohn, Global Account Director at Mandarin Oriental
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